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Online Marketing PDF Print E-mail

It is often quoted that approximately 85% of all web traffic originates via search engines and directories. Although it is difficult to authenticate this figure beyond all doubt, it is undoubted that search plays a huge role in helping web users gather information and evaluate buying decisions.

Moreover, search engines and directories have become a crucial and ever-growing part of the online marketing strategies that support businesses of all sizes in all sectors. Why? Because web businesses have recognised that search can be an extremely cost effective way of reaching consumers on the lookout for content, products and services that are of interest.

They provide companies with the opportunity to target potential customers who, through the medium of search, initiate the process and qualify their interest by entering keywords to launch their internet-based window shopping experience. This kind of targeted exposure to proactive consumers can prove extremely lucrative and is highly sought after, but it doesn't have to break the bank.

Our consultative approach to Online Marketing involves an in-depth and extensive research and analysis period to establish your goals, your expectations, and set deliverable targets.

Some of the more well-known techniques are listed in the navigation on the right, and each area is well worth a read to familiarise yourself with the basics.

If you're interested in finding out more about our proven successes in SEO, or what we can do to take your internet strategy forward, give us a call, or use our contact form.

We look forward to serving you as your  immense satisfaction is our utmost  goal. We are in business to make you happy and your  happiness is what keeps us going.

Content Management Systems

Content management systems are becoming very popular and we know from experience that some websites need content updating on a more regular basis than others. Our web based content management solution will allow you to alter the content on your website at will, so you take complete control of your own site and design your own website pages.

Our php content management software has the great advantage of being very flexible and very user friendly and unlike some web content management software it creates search engine friendly web addresses. It is a browser based web page editor allowing you to add new web pages, edit existing ones or to delete older unwanted pages. So in answer to your question 'Can I update my own website?', the answer is 'YES - Update your own website whenever you want to' with our diy website design.

You can also upload images to your pages, and always ensure your website is up to date and your content is fresh. Updates are instant and this is an ideal solution for small websites who are keen on keeping their website interesting and up to date.

Taking control of your site with a content management system also has great advantages as far as your search engine rankings are concerned. All search engines like to see that websites are updated regularly and favour sites that alter their content on a regular basis. Our solution produces search engine friendly web pages and also allows you to create your own page titles and meta tags.

Quality web site design and meeting our customer requirements has always been first and foremost and with this in mind our content management software (CMS) adds to our range of affordable services.

What do we mean by Content Management?

In a nutshell we can create a web design for your internet business that allows you to update the pages of your website whenever you feel like it. You are in complete control of the content on your website and can manage the content on your web pages. There will be no need to ask your web designer to update or amend any of your text or images, you can do it yourself!

The best thing about our service is that it is ideal for 'non-technically minded' users. If you are able to use Microsoft Word you will be able to use our software. There is no limit on how many times you update your site, our software is database driven and has a reliable mysql database behind it, making it an ideal long term solution.

Features

• Very easy to use
• Word style interface
• Add, edit and delete web pages
• Add, edit and delete images
• Updates are live
• Keep your content fresh
• Search Engine friendly code
• Database driven
• Value for money
• Diy website design


This software puts your content in safe hands...yours!

Should you wish us to find out more or obtain details of our online demo site please contact us.

Our Packages

We offer a range of set priced CMS Website Packages  that come equiped with all the features you will need in order to get your CMS website up and running with inclusive domain, hosting and email features.

Our Solutions

We use a number of robust products to deliver our CMS solutions, including Open and Closed source. We have experience in using the following;

  • Joomla (Open Source)
  • Mambo (Open Source)
  • MODx CMS (Open Source)
  • and many more.

Enhancements

With our packages we can configure your CMS website to achieve your specific aims. Not only will your website offer the latest features but we can easily enhance your CMS website to adopt the use of the following;

  • Property Sales
  • Event / Hotel Bookings
  • Paid Directory / Listings
  • Discussion Board / Forum
  • Membership / Subscriptions
  • Newsletter
  • Community features
  • Event Manager
  • Document Manager
  • Photo Gallery
  • RSS Feeds
  • and much more...

A content management system (CMS) gives you a simple way to manage your website, to change the content as often as necessary. You can alter your website from your home or work computer so your site stays up to the minute with a minimum of fuss.

 

A CMS is going to be especially useful if your site needs regular updating; such as an ecommerce catalogue site. It used to be the case that the more complicated the site the more difficult it was to keep up to date. When you get your site with a CMS from Chameleon this isn't the case. It's your website and if you want to regularly update it we'll make sure this is easily done and it won't cost a fortune. In most cases the information that the CMS manages is held in a database such as Microsoft SQL Server or Access

And the advantages for you?

  • It's easy to do: you can update your website's content from any computer and there's no need for any new programmes, specialist computers or technical skills
  • It's cost effective: you keep the content fresh without paying someone else (ie us) to do it
  • It makes good business sense: a website which is up-to-the-minute fresh and constantly updated will keep visitors returning
  • It's instant: any changes you make go live immediately

Any CMS we develop is tailored to your needs and designed to slot into any existing system you have.

 

 

 

 

 

 
Ecommerce Website Designs Solution PDF Print E-mail

Our custom Ecommerce website design solutions will enable you to run an ecommerce website on the internet in a user friendly manner. Our affordable solutions will enable you to get your ecommerce web site up and running with the minimum amount of fuss, enabling your business to start selling online immediately.

Online Shops are becoming one of the premier uses of the internet, with existing businesses or companies expanding into the internet sector. It is a great vehicle for making extra money for your company and has the advantage of being open 24 hours, 7 days a week and reaching a worldwide audience.

We design our Ecommerce web design solutions using a combination of a mysql database and the programming language php. All our ecommerce sites encorporate a php shopping cart which is robust and very stable. We don't use any of the 'out the box' solutions as offered by some design companies, we offer a custom solution, which means that the site can be designed to your wishes and our shopping cart software can be integrated into your own unique looking website.

Ecommerce web sites offer a new information and sales vehicle for your company giving benefits not available with traditional trading methods. 24/7 customer access, reduced costs giving higher margins, instant product and stock updates, secure multi tier pricing options for trade and end user increasing your market penetration, and cost effective promotional activity are just a few of the advantages.


Eventures team will take you step by step through each level of Ecommerce software development from secure order processing to final dispatch of goods advising on technology, applications and good practice online trading.


Ecommerce Software Development


Ecommerce developments come in many different forms, styles, functionality, technologies and languages. Each Ecommerce system has advantages and disadvantages, from 'Off the shelf solutions' to bespoke developed solutions, each offers different options.


'Off the shelf' Ecommerce Shop Software


The advantages of some off the shelf software solutions are obvious, the main being the cost, these systems are cheap to purchase and easy to install by competent web design companies, they have options to deal with most products and present the products to the browser in a standard way that sometimes follows the three click purchase rule, this rule being that from the location of the product to purchase should be simple and involve just three clicks.


These Ecommerce solutions due to their nature and market arena are developed to suit the widest audience, as such they can be difficult to administer for a beginner to a software application and being designed for a large number of product types they have very limited browser display capabilities due to the system displays being templates and unalterable.


Most of the shop software development companies do not allow the original files to be manipulated in any way, this means the system is not upgradeable and cannot be altered to suit the changes of a clients business. If the Ecommerce system at any stage does not suit the product or service being retailed then the solution and all of the initial investment is wasted.


Finally and most importantly the majority of these Ecommerce systems do not support the search engine promotion campaigns that are so vital to get products in front of potential buyers.


Bespoke Ecommerce Shop Software


The Bespoke solution for Website Ecommerce has many advantages over the 'off the shelf' Ecommerce solutions, this is where the system itself is developed solely for the clients company and it's products and or services, due to the nature of this solution the client may become actively involved in all aspects of the development, ensuring the image, shopping experience and process of the Ecommerce application suit the exact needs of their clients and target market.


Because these systems are designed for a particular companies procedures, the managment of these systems is very simple as the features and the usage terminology of the administrator areas may be orientated to the clients own customer management style, and product type. These Ecommerce solutions are extremely fast and reliable as there is no need for anything other than the minimum code required for processing the small application to be uploaded to the server.


The choice of database is optional to the client, so Microsoft SQL may be used for incredibly fast data return speeds and the image of the website may be altered quickly and simply to suit the changing image of a client.


The code and future development of the application is completely versatile as the system may be built upon in modules, this means that new sections for email managers or stock control, message boards etc, may be added as and when required, so as the client expands or alters its product range the solution may be altered quickly and cost effectively.


And finally these Ecommerce systems can be incorporated into search engine friendly websites and be developed to be continuously search engine friendly allowing not only your website but also your products to be listed and highly ranked within the search engines.


'Pre developed' Bespoke Ecommerce Shop Software


Pre developed Ecommerce software has all the advantages and versatility of a bespoke Ecommerce but at a fraction of the cost, as it has been developed to allow for continuous change and is simple and quick to manipulate to a precise solution for a client it gives the advantages of versatility but not the 'start from scratch' costs.


Our pre developed Ecommerce software solution has been designed and developed using a Microsoft technology called .Net. The advantages of developing a commerce shopping cart in this technology are many, first and foremost the technology and languages used in the development are fast and reliable and the beauty of this system is that although the main application is pre developed, developed over 5 years using customer feedback as the guide, it is easy, quick and cost effective to manipulate the Ecommerce system to the exact requirements of our clients.


This solution gives several advantages, it means the initial solution is developed for the initial commerce requirements but the commerce software may then be continually developed for the individual need of the client, and due to the nature of the software and speed of development this reduces long term costs and offers a continuously upgradeable solution.


The systems are supplied as a internal application within a fully search engine optimised website, the website itself may be static or content managed to allow changes by your commerce administrators instantly.


If investment has already been made and a website exists the Ecommerce system may be added simply and quickly to enable your website to begin trading.


SEO Search Engine Optimised Ecommerce Websites


Why is it important to have a search engine friendly ecommerce solution that lists products? A large percentage of browsers search the search engines for products not just service types.


On average a person uses search engines 1.7 times a month and will search for an average of 12 minutes in the hope of finding their required items, with your products listed as well as a optimised website there is a much greater chance of your products being viewed and a high quality good practice website gives a much greater chance of your product then being ordered. The statistics below show just how much growth the internet online commerce market is enjoying.


Online World Ecommerce for B2B in 1999 was worth 145 billion, Gartner's predictions for B2B transactions, 2000 - 2004.


Ecommerce trading statistics

Region

Transactions in 1999

Transactions in 2004

World

145 billion

7.29 trillion

US

63% of above

39% of above

Europe

31.8 billion

2.34 trillion

Asia-Pacific

9.2 billion

992 billion

Japan

11.1 billion

861 billion

Latin America

1 billion

124 billion

 

Statistics courtesy of Metric Market 

Please call for more information.

 

 
Flash Animation, Intro and Flash PDF Print E-mail

Flash animations are great when done right to draw attention to a specific product or service(flash banners), lead your potential client to contact you, or just to persuade them with liveliness to continue into your web site (flash intro). Flash design can be used to create moving elements, which are then embedded within your Web site to add an edge to the overall image and effectiveness of your design and message. A flash header or flash based menu gives a professional and interactive feel to your web site without distracting your site visitor. Flash can also be used to build an entire website. Though full flash websites are not great for search engines, when SEO is not a concern such a website could impress a visitor much more than standard html bases web sites. And now you can provide dynamic interactivity through the use of action scripts.

 

Even content management system (CMS) for a full flash website is not impossible now. QC can use php as server side language, mysql as database and provide a graphical WHYSIWYG back end (CMS) to manage the contents of your full flash website! In recent days QC has completed several Flash CMS projects that deploys this technique to manage the contents of a FULL flash website from a graphical back end developed with php/mysql and XML.

 
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Planning Your website PDF Print E-mail

A well made website gives your business a corporate identity in web. Hence website should be interactive, communicative and user friendly. You need to keep track of several points before creating and uploading a website, it is important to plan as per the customers demand. It needs a meticulous approach to construct a good website. Following are the few important points which you should keep in mind before constructing a good website.

Objective

Websites provide you an internet presence. It is essential to define the exact objective of the website before planning the course of action. Your objective should focus on what the basic requirements of your customers and how can your website assist them. The objective should define what the website can achieve and what benefits users can get. As well beginning is half done; a clear purpose of the website can give you the fuel to construct a website. With your defined objective, you can easily identify your target audience. Setting short term and long term goal for the website will help you to make clear plans for the future when expansion, modification, and improvement will take place. You can also track your progress if you draw a clear goal setting objective.

Target Audience

You make website for the people, your customer, and audience. It is essential to know who's going to visit your site and how can they benefit you. Defining the right target audience is the foremost step in the website planning process. Your audience or visitors will visit your site for a specific reason and, you need to understand the requirements of your visitors. Whether it's a business site or informative site, you should always identify the target audience for your site. You need to hold the attention of your visitors so that they will stay longer in your site. From visuals to appropriate content, you should know the specific preferences of your audience.

Content

Content management is an integral part of any website. Your visitor judges you through the glasses of content and technology used. A well written content represents the authenticity of the website. Content evaluation and organization should be well defined while plotting a website. Building necessary content then organizing it according to the visitors need is a major step in website planning. Content has to be crisp, brief and right to the point. Ambiguous content may deter the audience's attention. Hence content should be well edited and it should accomplish target audience objectives. It is always better to conduct in depth research before putting the content in your site. Content involves every alphabet featured in your website. You need to categorize content with brief and descriptive words which should be lucid and attractive.

Compatibility

To become a familiar name among viewers, you need to create a website which is compatible with majority of web surfers. In today's situation, market share of browsers, as depending on your target audience, the compatibility of your website with your audience is restricted. There's only one way to be certain about a particular platform that is to test it on that platform.

Storyboarding

Storyboarding is the final process of website planning. In this you take care of the purpose, audience and content to design most suitable format for the website. In storyboarding, you make a site map of your website. Storyboarding creates a visual portrayal of the web pages. There are different ways of making a storyboard for any website. It basically depends on the content and the pages involved in the website. Storyboard can be called a prototype model for the website.

Conclusion

Websites are never finished. It needs constant upgradation and fine tuning to get the best search engine listing. While building a website, your prime concern should be to make it feature rich and informative for the viewer. It should have the pertinent information which is desired by your visitors and search engines. To make an active site, you should plan accordingly and make every page attractive and informative. If your site features empty pages and is disorganized then it is just a failure. So, you should make your site look professional and effective and for which website planning is just the first step.
 
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